That said, this was also what makes Now Dance look so odd from this distance. That was the appeal of Now Dance right there – a hint of sex, a flash of late-night ambience, and the promise of a gateway into the tantalising and mysterious world of nightclubs, cocktails, expensive shoes and Extended Dance Versions. Issued in 1985, and promising ‘Extended Dance Versions of 20 Smash Hits’, it touted tantalisingly unfamiliar names around a series of surprisingly revealing photographs of a woman writhing in ecstasy to the sounds of Bunny DeBarge and company and if that wasn’t enough to entice you, there was also a television advert essentially showing it happening in real time. While everyone remembers the original Now – The Christmas Album, how many are aware of the somewhat less successful (and less thematically coherent) Now – The Summer Album? Or Now That’s What I Call Music – 86, a one-off round up of the year on the exciting new Compact Disc format, which is now far easier to find than any of the actual early Now collections issued on CD? And that’s not even getting started on the sweatshirts, mugs, baseball caps, ‘bugs’ and what have you let’s just say that it took Ashley Abram and Box Music a while to work out how to turn the chart-topping moneyspinner into an empire.īy far the most intriguing of these to the cash-strapped youngster who could barely afford even the regular volumes was the effortlessly cool-looking Now Dance. This didn’t just list the running order of the previous instalments and their long-abandoned ‘Pig’-driven design, but the various spinoffs and attempts to extend the ‘brand’ as well. The earliest editions of the Now That’s What I Call Music! series used to give a handy rundown of the releases so far on their inner sleeves.
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